Thursday, March 19, 2015

Setting Fashion Trends - Linen Club Launch By Rohit Bal

“Linen Club” 

The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, launched their flagship store today sporting their New Retail Identity in Indiranagar, Bangalore.



The sprawling flagship spans around 2800SqFt, housing the finest Linen fabrics and ready to wear shirts from their Linen Studio collection. To add to its newest offering, the brand also has accessories that are available such as Stoles, Laptop bags, Ladies bags and Scarves.

“For all you trendsetters, the fashion statement this summer season would be to dress yourself up in linen” says Mr.Rohit Bal (Fashion designer, who endorses Linen Club Fabrics and a diehard Linen Club Fabrics loyalist). He goes on to add “This great gift from the nature - linen fabrics is extremely suitable for the climate in Bangalore.  Linen is the most comfortable fabric that is skin friendly, made of Flax Fibre imported from France & Belgium, its distinctive look and skin friendliness sets Linen APART from the other contemporary fabrics.”

City bloggers were seen having a fun DIY session with their favourite designer and Linen Club brand ambassador Rohit Bal.
 About Linen Club

The brand Linen Club is promoted by Jaya Shree Textiles and is the pioneer brand of Linen fabric in India. To produce the best of Linen, the raw materials are sourced from France and Belgium and processed at their state of the art facilities at Rishra, West Bengal by using the finest technology and exemplary craftsmanship along with meticulous quality policy to preserve the purity and originality of Linen. Jayashree Textiles (Linen Club) was the first company to be authorised by CELC (European Confederation of Flax and Hemp) for using “European Flax” to communicate the genuinity of pure European Linen and it is also a “Corresponding Member” of CELC. An accomplished in house design team including internationally acclaimed Italian designers produce close to 1500 new fabric designs every month keeping up with global trends, which are retailed across India under the brand Linen Club. The fabric range includes 10 to 120 lea super fine fabrics including Yarn dyed, Piece dyed, Whites & Blends. All these have enriched the design value and have made Linen Club fabric the preferred choice of connoisseurs worldwide.


Store Address: 4031, 100 Feet Road, Opp. Barbeque nation,
Indiranagar, Bengaluru,
Karnataka 560038

Rohit Barker hosts Linen Club’s Flagship Store Launch on 100ft Road, Indiranagar

“Linen Club” - The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, launched their flagship store today sporting their New Retail Identity in Indiranagar, Bangalore.

The exclusive evening saw the city’s glitterati enjoying themselves at the launch while Carlton Braganza and team set the mood and played popular retro songs. The launch witnessed special celebrity guests like popular Rj & Dj Rohit Barker, Model Pashmeena Barker, Actor Vinay Rai, the gorgeous city sweetheart & socialite Sheetal Sharma, designer Manoviraj Khosla, actress Tamanna Pasha, actress Aindrita Ray, Gurpreeet Singh, RJ Melodee Austin & friends amongst a host of other socialites.

City bloggers were seen having a fun DIY session with their favourite designer and Linen Club brand ambassador Rohit Bal. Top fashion bloggers Shalini from Stylish by Nature, Smrithi from Vintage Obsession, Nilu from Big Hair Loud Mouth, Prashant from Adams Apple List along with social media influencers Hrish Thota, Nivedith Gajapathy and Arvind were seen mixing and matching and getting their creative shoes on with Rohit Bal.

The sprawling flagship spans around 2800SqFt, housing the finest Linen fabrics and ready to wear shirts from their Linen Studio collection. To add to its newest offering, the brand also has accessories that are available such as Stoles, Laptop bags, Ladies bags and Scarves.

“For all you trendsetters, the fashion statement this summer season would be to dress yourself up in linen” says Mr.Rohit Bal (Fashion designer, who endorses Linen Club Fabrics and a diehard Linen Club Fabrics loyalist). He goes on to add “This great gift from the nature - linen fabrics is extremely suitable for the climate in Bangalore.  Linen is the most comfortable fabric that is skin friendly, made of Flax Fibre imported from France & Belgium, its distinctive look and skin friendliness sets Linen APART from the other contemporary fabrics.”

Linen Club Unveils its New Retail Identity in Bangalore



“Linen Club” Fabrics - The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, launched their flagship store with their new retail identity in Indiranagar, Bangalore.

This exclusive showroom, spanning around 2800SqFt, offers a wide range of linen fabrics and ready-to-wear garments. The brand offers pure linen to exotic linen blends, printed and embroidered linen fabrics suitable for wardrobes of men and women (for Shirts, Trousers, Suits, Ethnic Wear, Skirts, Tops, Jackets etc.). To add to its newest offering, accessories are available such as Stoles, Laptop bags, Ladies bags and Scarves. APART from this, taking into consideration the regional taste and feedback from our esteemed customers, we are delighted to have 100 % Pure Linen Dhotis (Mund) and Angavastra in our Product Portfolio.

On the occasion, Mr. Thomas Varghese (Business Head - Textiles, Acrylic Fibre & Overseas Spinning. Aditya Birla Group) said "From being in the forefront of innovation, to capture the fascination of the Indian consumer, Linen Club has perfected the understanding with regards to patterns, colours and the couture. It only takes steadfast diligence to become a lifestyle icon with the widest range in terms of colours, weaves, textures and design, to have the largest retail chain of linen fabric in the world. The new retail identity of Linen Club is Classy, the overall look and feel is high-street fashion combined with elegance. "

Adding to this Mr. S. Krishnamoorthy (CEO of Domestic Textiles, Aditya Birla Group) said ”Our objective was to create a consumer experience to commensurate with our brand positioning articulated in “Live the Linen Life” which is about striving beyond excellence in the quality of Linen and going beyond customer’s expectations from the brand. The new retail identity provides a wow experience that possibly is the best way of showcasing the largest variety of Linen fabrics & products in an intimate environment. The fashion statement for any season would be to dress up in linen, enjoy the multitude of colours & amazing variety of Linen products.”

Linen Club has made India glamorous by topping the fashion quotient in almost every corner of the country. Linen Club’s acquaintance with Linen spans more than 65 years of R&D, they have been the pioneer in educating Indian people about Linen the fabric and its multi faceted benefits. Today, with a presence of more than 113 exclusive brand outlets & over 4000 multi brand outlets, Linen Club boasts of having the world’s largest retail chain in Linen. A new story begins today with the launch of their new retail identity.

The New Retail Identity:

All fashion begins with a creative eye and artistic talent. Starting with the extensive glass camouflage allowing a view into the store, a profusion of natural light and high-visibility for visual merchandising, brand imagery and lifestyle photography; its clean simple lines are a comfortable parallel with the crisp and refined nature of the linen itself. The proprietary merchandising displays of the linen bolts and bales, the store’s custom design lighting and the unique floor plan and presentation, all create a Linen Club experience for the guest, unique to retail in general, and specifically to Linen Club. Within the space, a large studio-like table provides ample display and selling space surrounded by imagery for the consumer to select samples of style and fabrication details, cuffs, collars, etc. to help inspire the consumer as to both the simplicity of the fabric and the potential personalization and unique style of the garment outcome while making their choices. Bespoke furniture and unique lighting elements, fabricated exhibiting the versatility of linen, highlight the selling zones as well.

The Large over scaled graphics take the consumer into the world of linen, the European source (French and Belgium) of the linen, and as well, highlighting the fabric as a wholly natural product, eco-friendly and timeless.

http://www.adgully.com/linen-club-unveils-its-new-retail-identity-in-bangalore-60868.html

Tuesday, March 17, 2015

Linen Club unveils new retail identity

THE HINDU
Business Line


BENGALURU, MARCH 16: 
Amidst rising demand for linen fabrics, Jaya Shree Textiles, the Aditya Birla Group company, plans to add some 20-25 Linen Club stores to its retail chain in FINANCIALyear 2015-16. Jaya Shree has some 116 Linen Club stores at present and the company's fabrics are available through 4,000 outlets across the country.

"We will be adding about 20-25 stores, mainly through franchisees during 2015-16," said Thomas Varghese, Business Head, Textiles, Acrylic Fibre and Overseas Spinning, Aditya Birla Group on Monday. He was speaking to reporters at the unveiling of Linen Club's new retail identity in Bengaluru.

The company launched its flagship retail store in Bengaluru with a new identity, that showcases the largest variety of linen fabrics and products and where in customers can walk into a store, feel the fabric and get it stitched to their requirement. "We are trying to make it more youthful and contemporary," Varghese said.

Linen Club has also launched ready made garments that would be soon made availabe across all stores, said, S.Krishnamoorthy, CEO, Domestic Textiles at Jaya Shree Textiles. The company is in the midst of a Rs. 235 crore expansion that's is expected increase production to around 10 million metres annually from the eight million metres this year.

Linen fabric, considered an aspirational product, commands a premium of 35-40 per cent over cotton fabric. "The annual demand is growing at 20-25 per cent," Krishnamoorthy said.

Monday, March 16, 2015

Linen Club opens its New Retail experience

Designed by JGA and FRDC, Linen Club's new transformed store selling exclusive Linen fabrics was launched today in Bangalore by Rohit Bal.

The store is designed as an 'transformation' from traditional 'cloth selling' shops seen in Indian market to an engaging and experiential 'lifestyle' selling approach.