Thursday, October 4, 2012

Arttd’inox opens exclusive store in Gurgaon




Arttd'inox, India's premier brand of stainless steel tableware accessories and modular kitchens launched its second exclusive store in the National Capital Region today. Arttd'inox is the flagship brand from the house of JSL Lifestyle Limited, a subsidiary of Jindal Stainless Limited.  As part of the opening celebrations for the new store, the company presented festive table settings called “Style with Steel”.

Located on the 2nd floor, Unit # 12-14, Global Foyer, Golf course road, Sector 43, Gurgaon the store offers a comprehensive range of modular kitchens and kitchenware at one location. The 2155.69 (carpet) sq ft store follows the global trend of an open-store format. The seamless integration of Arttd’inox modular kitchens and tableware makes it an ideal one-stop shop for kitchen and serving needs. The range of stainless steel utility and decorative items is sure to captivate consumers!

Designed by FRDC, Bangalore, the store is a blend of European simplicity and Indian culture. The store’s color palette is muted for sophistication. A combination of yellow, white and grey lends a warm and welcoming appeal to the store and products. The external façade has been painted fuscia in the brand’s colour. The lighting optimizes on natural lighting as well as ambient lighting to present a harmonize environment of a working studio.

The new store presents a comprehensive collection of designer stainless steel products from Arttd'inox for home décor, bar, dining, beverage & office accessories. Introduced for the first time in 2003, Arttd'inox products are contemporary in appeal and designed to cater to the modern day living needs of the Indian household. The innovatively designed range from Arttdinox has been recognized by the India Design Council and the Mushroom range has been accorded the India Design Mark in 2012, a design standard and symbol, which signifies design quality.

Commenting on the opening, Mrs. Deepikaa Jindal, Managing Director, JSL Lifestyle Ltd said, “We are excited to open an exclusive store in Gurgaon. We aim to serve shoppers the best quality products and a great shopping experience. We hope to become the one-stop destination for anyone looking to install modular kitchens and buy quality steel lifestyle accessories. Design and quality is the cornerstone of Arttd’inox. We strive to offer our customers the best quality of stainless steel crafted tastefully to delight our clients.”

Arttd’inox products are available in the range of Rs.500/- to Rs.27,000/-. Apart from the three exclusive stores in Delhi/NCR and Mumbai, the brand is available across multi-brand stores in 20 cities in India including Ahmedabad, Bangalore, Chennai, Chandigarh, Pune, etc.

The brand has also recently introduced stainless steel modular kitchens – ideal to withstand the wet and oily conditions of Indian cooking.  Arttd’inox presents a choice of timeless, practical and appealing kitchen designs in stainless steel.  One of the best materials for home kitchens, stainless steel makes the kitchen durable, easy to maintain and most importantly hygienic.  The stainless steel modular kitchens start from Rs.10 lakhs onwards. Arttd'inox has an exclusive tie-up with three international kitchen appliances brands - Faber, Franke and Hettich