Friday, August 3, 2012

Parx stores designed by JGA and FRDC are first in India to have Tweet Mirror as Interactive customer experience and selling device First National Apparel brand to launch this retail innovation at select stores




Mumbai- Parx, the premium casual wear lifestyle brand from the house of Raymond has introduced an interesting innovation in Indian apparel retailing. The  Tweet Mirror, installed at select Parx outlets in Mumbai, New Delhi and Chandigarh offers the brand’s tech savvy dynamic young customers a new digital interactive experience  while helping them make a stylish apparel choice at the store, in consultation with their friends.
True to its name, this innovation helps customers take feedback on their clothing choice from influencers like friends and family before making the final purchase. Designed by JGA and FRDC, the tweet mirror is a customer engagement device which enhances experience with interaction and helps sales and data capturing.
Customers can try out various Parx apparel by posing in front of the Tweet Mirror and get their pictures clicked. These images can be posted, tweeted or emailed on Facebook, Twitter or their respective mail accounts, where they can seek opinion and feedback, thereby positively influencing their decision-making.
Shreyas Joshi, President – Apparel, Raymond Limited said “Parx is a premium casual wear brand which reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. . The inspiration behind this first-of-its-kind retail innovation ie. Tweet Mirror was to provide the tech savvy youth of India an opportunity to utilise the digital interactive platform for a unique shopping experience. Reflecting the brand’s “Live Easy” tagline, this Tweet Mirror helps the shopper get instant and real-time feedback on clothing options from family and friends, though they may not be with them at the time of shopping.”
Parx is the first national apparel brand in India to offer such an innovative experience like the Tweet Mirror to the tech-savvy youth of India at select retail stores. The brand plans to launch this retail innovation to all its exclusive brand stores across India.