Monday, May 21, 2012

HSIL appoints FRDC for designing 'Benelave' Retail


Hindustan Sanitary Ltd., appointed FRDC, Bangalore for its premium brand "Benelave''s retail design. FRDC will provide an experiential design for the brand stores, orientation centres, and shop in shops across India. Benelave means 'Bath well" in Latin. Taking the concept ahead, FRDC's design team will work around to create an engaging and 'feel well' character for the brand. Says Sanjay Agarwal, Director FRDC-"Customers can experience Benelave range of Faucets and Sanitary ware in an engaging way, seldom see in such category of retail".