Tuesday, April 17, 2012

Arttd’inox opens its first home decor store in Capital

Designed by DFC, FRDC (Future Research Design Company, Bangalore), Arttd'inox, opened its maiden exclusive outlet in Defence Colony, New Delhi. The store has been designed keeping Indian ethos and Contemporary mind set of emerging Indian houses and lifestyle.



New Delhi: Well-heeled consumers of the Capital may give a makeover to their abode with high quality home decor products, as lifestyle brand arttd’inox opens its first flagship store in the Capital. Arttd’inox is the first brand from the house of JSL Lifestyle Limited, a subsidiary of Jindal Stainless Limited.


This novel brand, launched in New Delhi recently, would absorb the proficiency and creative valour of world’s leading designers in collaboration with conventional designs of craftsmen from various regions of the country, in creating beautiful luxury home décor items.



‘We have launched an assorted selection of modular kitchens in stainless steel and home décor products in five categories including bar, beverage, dining, kitchenware and accessories with one distinctive product as Pooja Thali,’ said Akansha Jain, Deputy Merchandiser, JSL Store.


The new store marks the primary retail space for its perceptive patrons to provide 360 degrees solutions from conceptualising to design in the installation of the kitchen and offers great functionality and innovative designs along with a wide range of options. ‘Jindal Stainless Limited provides best quality steel, so the objective of changing the business model from that of a direct retailer model into a store is to bring the excellent designs and forms in stainless steel tableware and home décor products in India,’ said Deepika Jindal, Managing Director, JSL.

The product would have premium pricing, ranging from Rs 500 to Rs 30,000, as each product would depict originality, individuality, craftsmanship and innovation. ‘Each product would depict a relationship between the conventional Indian roots and modern living,’ she added. The brand has been operating through an extensive dealership network across 15 cities in India, including metropolitans like Delhi, Mumbai, Bangalore, Ahemdabad and Pune among others. ‘We are launching our second exclusive outlet in Mumbai at the end of this year,’ she further added.


Thursday, April 12, 2012

DFC to design new avtaar of "Biba" stores









Delhi based popular Indian ethnic women wear brand Biba is ready for new makeover. Biba has signed up with DFC, FRDC(Bangalore) for designing its new Retail Identity and Experience. Biba's flagship stores will be now bigger than their existing ones and will carry a larger range of merchandise augmented by an enriching customer experience found lacking in Indian ethnic stores.

Says Sanjay Agarwal, FRDC- "Biba wanted to create a more authentic and contemporary experience for its target customers and pamper them. Our objective is to provide a progressive and contemporary retail store design for Biba." Ethnic wear urben women customers are also shoppers of brand like Zara, FCUK, French Connection, CK, Mango and hence its important to align one's store experience in line with the aspirations of its target profile of customers.

The new experience and look/feel will also be carried in SIS across LFR's. FRDC will be working closely with Future brands (a Future Group company), the consulting partner of Biba.


Monday, April 9, 2012

Begining of new era in Retail Architecture

FRDC visited the new artistic store of LV in Marina Sands, Singapore and found out where the new retail architecture and store design will start.


Luxury Louis Vuitton Marina Bay Island Maison



With a grand opening the world-famous French fashion house has opened a new luxury destination, the first Louis Vuitton Island Maison, at the Marina Bay Sands in Singapore. This truly first ever luxury island features the complete Louis Vuitton offering, from men’s to women’s collections, to jewelry it even hosts a unique bookstore. Besides the famed architect Peter Marino who designed the project, the building itself presents art from fifteen internationally recognized artists from the likes of Richard Deacon (who created a magnificent sculpture specially for the maison) and the famed illustrator Ruben Tolledo.