Thursday, October 4, 2012

Arttd’inox opens exclusive store in Gurgaon




Arttd'inox, India's premier brand of stainless steel tableware accessories and modular kitchens launched its second exclusive store in the National Capital Region today. Arttd'inox is the flagship brand from the house of JSL Lifestyle Limited, a subsidiary of Jindal Stainless Limited.  As part of the opening celebrations for the new store, the company presented festive table settings called “Style with Steel”.

Located on the 2nd floor, Unit # 12-14, Global Foyer, Golf course road, Sector 43, Gurgaon the store offers a comprehensive range of modular kitchens and kitchenware at one location. The 2155.69 (carpet) sq ft store follows the global trend of an open-store format. The seamless integration of Arttd’inox modular kitchens and tableware makes it an ideal one-stop shop for kitchen and serving needs. The range of stainless steel utility and decorative items is sure to captivate consumers!

Designed by FRDC, Bangalore, the store is a blend of European simplicity and Indian culture. The store’s color palette is muted for sophistication. A combination of yellow, white and grey lends a warm and welcoming appeal to the store and products. The external façade has been painted fuscia in the brand’s colour. The lighting optimizes on natural lighting as well as ambient lighting to present a harmonize environment of a working studio.

The new store presents a comprehensive collection of designer stainless steel products from Arttd'inox for home décor, bar, dining, beverage & office accessories. Introduced for the first time in 2003, Arttd'inox products are contemporary in appeal and designed to cater to the modern day living needs of the Indian household. The innovatively designed range from Arttdinox has been recognized by the India Design Council and the Mushroom range has been accorded the India Design Mark in 2012, a design standard and symbol, which signifies design quality.

Commenting on the opening, Mrs. Deepikaa Jindal, Managing Director, JSL Lifestyle Ltd said, “We are excited to open an exclusive store in Gurgaon. We aim to serve shoppers the best quality products and a great shopping experience. We hope to become the one-stop destination for anyone looking to install modular kitchens and buy quality steel lifestyle accessories. Design and quality is the cornerstone of Arttd’inox. We strive to offer our customers the best quality of stainless steel crafted tastefully to delight our clients.”

Arttd’inox products are available in the range of Rs.500/- to Rs.27,000/-. Apart from the three exclusive stores in Delhi/NCR and Mumbai, the brand is available across multi-brand stores in 20 cities in India including Ahmedabad, Bangalore, Chennai, Chandigarh, Pune, etc.

The brand has also recently introduced stainless steel modular kitchens – ideal to withstand the wet and oily conditions of Indian cooking.  Arttd’inox presents a choice of timeless, practical and appealing kitchen designs in stainless steel.  One of the best materials for home kitchens, stainless steel makes the kitchen durable, easy to maintain and most importantly hygienic.  The stainless steel modular kitchens start from Rs.10 lakhs onwards. Arttd'inox has an exclusive tie-up with three international kitchen appliances brands - Faber, Franke and Hettich

Tuesday, September 4, 2012

Viveks inaugurates new showroom in Coimbatore Designed by DFC, FRDC

Viveks, a trusted brand in the sale of consumer electronics and home appliances has opened its showroom in R. S. Puram. It was inaugurated by popular actor Sneha, in the presence of Mr. B. A. Kodandarama Setty, Chairman and Managing Director, Vivek Limited.


Chennai, Tamil Nadu, August 31, 2012 /India PRwire/ -- Viveks, a trusted brand in the sale of consumer electronics and home appliances has opened its showroom in R. S. Puram. It was inaugurated by popular actor Sneha, in the presence of Mr. B. A. Kodandarama Setty, Chairman and Managing Director, Vivek Limited.


Spread over an area of 4000 sq. ft., the showroom in Coimbatore, will offer customers the latest range of products, experience a new level of customer service and pick-up the smartest offers on IT, Mobile phones, Consumer Electronics and Home appliances. This will be the second Viveks Showroom to be launched in Coimbatore. Vivek limited also has two Jainsons showrooms in the city.

Speaking on the launch, Mr. B. A. Kodandarama Setty, Chairman and Managing Director, Vivek Limited said "Through the year Viveks has been expanding and strengthening its footprint across Tamil Nadu and Bangalore as part of the growth plans. Trust and Customer Care are our core values and we would like to bring such an experience through our expansion in the city of Coimbatore."

Customers will also have an opportunity to celebrate the launch at the R.S.Puram and 100 feet road showrooms in Coimbatore with the exciting inaugural offers awaiting them, valid from 31st August to 9th September, 2012. Customers purchasing products such as 3D LED TV, FF refrigerators, Air conditioners, LCD, Microwave Oven and Washing machine can avail exciting gifts like Induction Hob, Mini vaccum cleaner, mixer, Stainless Steel Electric Kettle, eight piece Knife set and Bombay dyeing towel respectively.

Notes to Editor

About Vivek Limited:

Vivek Limited is a professionally managed company and one of the leading and respected consumer electronics and home appliances retail chains in India serving consumers for the past 47 years. Vivek Ltd owns two retail brands - Viveks and Jainsons. The group turnover is currently INR 450 crores. Viveks has established its dominance in two states, Tamil Nadu and Karnataka with 48 showrooms and is on a fast track growth. Viveks' business is anchored on trust and customer service which have been the hallmarks of the brand since its inception in 1965. McKinsey, a leading global consultancy firm, spoke of Viveks as "A brand more trusted than the brands it sells" in its report on Indian retail prepared for the CII.


courtesy  to India PR wire

Friday, August 3, 2012

Parx stores designed by JGA and FRDC are first in India to have Tweet Mirror as Interactive customer experience and selling device First National Apparel brand to launch this retail innovation at select stores




Mumbai- Parx, the premium casual wear lifestyle brand from the house of Raymond has introduced an interesting innovation in Indian apparel retailing. The  Tweet Mirror, installed at select Parx outlets in Mumbai, New Delhi and Chandigarh offers the brand’s tech savvy dynamic young customers a new digital interactive experience  while helping them make a stylish apparel choice at the store, in consultation with their friends.
True to its name, this innovation helps customers take feedback on their clothing choice from influencers like friends and family before making the final purchase. Designed by JGA and FRDC, the tweet mirror is a customer engagement device which enhances experience with interaction and helps sales and data capturing.
Customers can try out various Parx apparel by posing in front of the Tweet Mirror and get their pictures clicked. These images can be posted, tweeted or emailed on Facebook, Twitter or their respective mail accounts, where they can seek opinion and feedback, thereby positively influencing their decision-making.
Shreyas Joshi, President – Apparel, Raymond Limited said “Parx is a premium casual wear brand which reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. . The inspiration behind this first-of-its-kind retail innovation ie. Tweet Mirror was to provide the tech savvy youth of India an opportunity to utilise the digital interactive platform for a unique shopping experience. Reflecting the brand’s “Live Easy” tagline, this Tweet Mirror helps the shopper get instant and real-time feedback on clothing options from family and friends, though they may not be with them at the time of shopping.”
Parx is the first national apparel brand in India to offer such an innovative experience like the Tweet Mirror to the tech-savvy youth of India at select retail stores. The brand plans to launch this retail innovation to all its exclusive brand stores across India.

Friday, July 20, 2012

New Dimensions in Retail Design: Art as an enabler

Sanjay Agarwal, FRDC.   New York , July 2012


My recent trips to few destinations in US and in particular New York have left me wondering: does retail design follow any trends? Or, is it something which retailers/designers are trying to express differently or to catch attention of customers? In both the cases one sees plenty of visual clutter on one hand and ‘similarities’ on other. In this trip I was always trying to observe what are mid-level brands trying to do things differently than upper-level brands and vice versa. And as one says-“if retail is an ocean, one who can swim across is always the winner, and others keep trying their acrobats and actions but remain in water”.
In the above context, where one always sees realms of architectural expression being always broken by luxury retailers, this time it was good to see ‘art’ being used as a medium of ‘differentiator’ and as an ‘enabler’ for many of top brands one comes across. Art has always inspired all of us and it has appealed us in all forms. The creative expression of same was found in many ways in Retail Theater, facade, interiors, materials, display and VM etc. Good thing is that material industry is also supporting the same one came across various vendors and agencies who are transforming their products more in line with such demand. So do we say –‘technology’ has short lived for retail? I will still think technology is not when it comes for ‘visual’ engagement. It’s a tactile magic woven by colors, art forms and other visual elements which bind customers. Technology is an enabler and few retailers have smartly learned that.
Installations in windows as depicted above in Max Mara store compels a visitor to move left and right of window to see the effect!
The use of basic materials like screens are the latest inclusion within windows and interiors as depicted here in Ferragamo and Barneys store especially with Women merchandise. It reminds of ‘thin mesh’ screens one is used to see in historic monuments. It weaves natural ‘hide and seek’ phenomena.
The articulation of surfaces in an artistic form is often seen as a language being used by designer to be more ‘communicative’ within the same realms of materials. Louis Vuitton and Anthropologies demonstrates them from display to façade.
High street feel factor and use of creative color combination/materials/light play within façade framework by brands like VS and others form an interesting example for one to see the emergence of such installations within Malls and thus breaking a monotonous glass look one often sees here.
The use of technology as a medium of ‘collaborative’ engagement within realms of arts is seen more often with retailers like Union, DWS using it to extremes.
Democratic brands like Uniqlo and Joy to Fresh are using artistic expressions within their stores to create an aspirational environment and thus retaining their position on same streets where big brothers line up with their clout of ‘brand’.
Art patterns and motifs within customer touch points and customer experience areas is more seen as a medium of one’s brand expression and customer engagement rather than an overstatement. Brands like Michael Kors and Anthropologie do it beautifully and consistently.
Installations to create façade more attractive and ‘stand out’ has given a new realm of design and art has found its way in one way or other. Juicy Couture has used this cleverly on their glass while Hollister uses heat of New York to its advantage by using screens with water waves and sounds and bare beach creation to get customers in.
Biggest surprise of the day was LV store on 5th avenue draped with Polka Dots theme. The façade usage to maximum drew customers in and inside celebration of Polka theme was breathtaking. Do we say –‘Luxury is more accessible now’?” At least façade designs says so
Brands like Forever 21 and Uniqlo have found a street smart way to be there ‘big’ and loud and the installations and creations of street environment and a ‘bling’ around brand has paid off.
Art found its way into display and mannequins and forms also and one saw how manufacturers are getting ready for this wave of Art. Window and inside display features are being designed using art as form and one sees how are they being blend in interior environment.
Written by Sanjay Agarwal, Director FRDC, Bangalore during his trip to New York and Detroit in July 2012. All expressions and views expressed are solely of writer.

Monday, July 2, 2012

Rahul Dravid launches Digital 1 for Viveks at Forum Mall !!





Indian Batting Wall Rahul Dravid played another innings when he inaugurated Vivek's digital format of store-Digital 1 at Forum Mall, Koramangala in Bangalore. designed by DFC, FRDC, this format of Vivek's will help connecting to youth segment offering wide range of Smart Phones, Ipads, Lap Tops, Cameras, Mobiles and oter Digital and IT products. The design of store and re branding is youth oriented and invites that age segment. Viveks is well know South Indian retailer trusted amongst million of families. "The objective of this store design was to connect with youth and IT lovers and thus the design caters to that", says Sanjay Agarwal, Director FRDC. Viveks will expand this format into several Malls across Chennai, Bangalore, and other major towns of Southern India.



Karnataka Star launches Viveks Flagship in Bangalore!


Famous film star and youth icon of Karnataka Puneet Rajkumar inaugurated Viveks Flagship store at Jayanagar in Bangalore. Viveks also completed 47 years in electronics business started in June 1965. With the heritage and trust behind, Vivek's reinvented Jayanagar store which is largest in Bangalore. Spread across 11000 sft on two levels the store has a new design catering to today's lifestyle of consumers. Designed by DFC, FRDC, the store speaks a new language to consumer with same old trust of Viveks. Says Sanjay Agarwal, FRDC-" Viveks is a old trusted brand in south India and the challenge is to bridge their core TG and new customer. We have tried to do this by design where certain sections within store like Digital, IT, gaming, LCD etc have a more active feel". The facade and windows also connect through brand and products.

Monday, May 21, 2012

HSIL appoints FRDC for designing 'Benelave' Retail


Hindustan Sanitary Ltd., appointed FRDC, Bangalore for its premium brand "Benelave''s retail design. FRDC will provide an experiential design for the brand stores, orientation centres, and shop in shops across India. Benelave means 'Bath well" in Latin. Taking the concept ahead, FRDC's design team will work around to create an engaging and 'feel well' character for the brand. Says Sanjay Agarwal, Director FRDC-"Customers can experience Benelave range of Faucets and Sanitary ware in an engaging way, seldom see in such category of retail".

Tuesday, April 17, 2012

Arttd’inox opens its first home decor store in Capital

Designed by DFC, FRDC (Future Research Design Company, Bangalore), Arttd'inox, opened its maiden exclusive outlet in Defence Colony, New Delhi. The store has been designed keeping Indian ethos and Contemporary mind set of emerging Indian houses and lifestyle.



New Delhi: Well-heeled consumers of the Capital may give a makeover to their abode with high quality home decor products, as lifestyle brand arttd’inox opens its first flagship store in the Capital. Arttd’inox is the first brand from the house of JSL Lifestyle Limited, a subsidiary of Jindal Stainless Limited.


This novel brand, launched in New Delhi recently, would absorb the proficiency and creative valour of world’s leading designers in collaboration with conventional designs of craftsmen from various regions of the country, in creating beautiful luxury home décor items.



‘We have launched an assorted selection of modular kitchens in stainless steel and home décor products in five categories including bar, beverage, dining, kitchenware and accessories with one distinctive product as Pooja Thali,’ said Akansha Jain, Deputy Merchandiser, JSL Store.


The new store marks the primary retail space for its perceptive patrons to provide 360 degrees solutions from conceptualising to design in the installation of the kitchen and offers great functionality and innovative designs along with a wide range of options. ‘Jindal Stainless Limited provides best quality steel, so the objective of changing the business model from that of a direct retailer model into a store is to bring the excellent designs and forms in stainless steel tableware and home décor products in India,’ said Deepika Jindal, Managing Director, JSL.

The product would have premium pricing, ranging from Rs 500 to Rs 30,000, as each product would depict originality, individuality, craftsmanship and innovation. ‘Each product would depict a relationship between the conventional Indian roots and modern living,’ she added. The brand has been operating through an extensive dealership network across 15 cities in India, including metropolitans like Delhi, Mumbai, Bangalore, Ahemdabad and Pune among others. ‘We are launching our second exclusive outlet in Mumbai at the end of this year,’ she further added.


Thursday, April 12, 2012

DFC to design new avtaar of "Biba" stores









Delhi based popular Indian ethnic women wear brand Biba is ready for new makeover. Biba has signed up with DFC, FRDC(Bangalore) for designing its new Retail Identity and Experience. Biba's flagship stores will be now bigger than their existing ones and will carry a larger range of merchandise augmented by an enriching customer experience found lacking in Indian ethnic stores.

Says Sanjay Agarwal, FRDC- "Biba wanted to create a more authentic and contemporary experience for its target customers and pamper them. Our objective is to provide a progressive and contemporary retail store design for Biba." Ethnic wear urben women customers are also shoppers of brand like Zara, FCUK, French Connection, CK, Mango and hence its important to align one's store experience in line with the aspirations of its target profile of customers.

The new experience and look/feel will also be carried in SIS across LFR's. FRDC will be working closely with Future brands (a Future Group company), the consulting partner of Biba.


Monday, April 9, 2012

Begining of new era in Retail Architecture

FRDC visited the new artistic store of LV in Marina Sands, Singapore and found out where the new retail architecture and store design will start.


Luxury Louis Vuitton Marina Bay Island Maison



With a grand opening the world-famous French fashion house has opened a new luxury destination, the first Louis Vuitton Island Maison, at the Marina Bay Sands in Singapore. This truly first ever luxury island features the complete Louis Vuitton offering, from men’s to women’s collections, to jewelry it even hosts a unique bookstore. Besides the famed architect Peter Marino who designed the project, the building itself presents art from fifteen internationally recognized artists from the likes of Richard Deacon (who created a magnificent sculpture specially for the maison) and the famed illustrator Ruben Tolledo.