Thursday, August 18, 2011

Time for Retailers to patent Retail Design'

On the heels of fake Apple stores, now you have fake Ikea store

Scale of counterfeiting in China just keeps getting bigger. After fake Apple stores, now you have fake Ikea stores.

Chinese retailers hijack the Ikea experience

Nestled in a sleepy southern district of Kunming city in southwest China, is a 10,000 square meter, four-story building that could make Swedish furniture giant Ikea uneasy.

11 Furniture, as the store is known, copies Ikea's blue and yellow color scheme, mock-up rooms, miniature pencils, signage and even its rocking chair designs. Its cafeteria-style restaurant, complete with minimalist wooden tables, has a familiar look, although the menu features Chinese-style braised minced pork and eggs instead of Ikea's Swedish meatballs and salmon.

fake Ikea store

Wednesday, August 17, 2011

United Health Care India appoints DFC, FRDC for engagement and communication design

UHC India, a part of UHG worldwide group company having its facility and operations in Hyderabad and Gurgaon has appointed DFC for creating a communication and design for its large office facility in Hyderabad. The objective is to engage employees and create a bond between company and employees. Sanjay Agarwal, Director at FRDC, and leading the strategy for this design, says that -" Employees working in these off shore centers are usually disconnected with the company and its objectives, and this assignment is an attempt to bridge the gap and make an emotional bond between employees and the company". We will be exploring 'human' tools to design this communication and an experience which will be a creation of employees engagement with the environment and the corporate values of the organisation.