Tuesday, December 14, 2010

DFC_FRDC creates 'Via' travel store experience

Flight Raja's Via brand is India's largest travel network. DFC, FRDC was engaged by Via to strategize and create experience for their outlets. Most of similar travel counters and outlets are run in a very undesired and cluttered manner. These outlets are very small in size and come with lot of restrictions. DFC's team researched thoroughly customer's and franchisee's requirements and came out with an experience driven by Design and Psycho of customer and franchisee. Providing an attractive yet convenient experience, the prototype outlets were implemented at 4 locations in North, South and Eastern regions.

Monday, December 13, 2010

DFC, Design For Change designs and creates 'Rupeezone' retail experience


TSM a well known company from TS Mahalingam group in Chennai, recently launched India's one of the kind Financial Intermediary service under brand name 'Rupeezone'. Creating new brand identity and retail experience for this service, DFC's team worked closely with MXV- a business consulting firm and Mr. Mahalingam, Directora and partner at TSM. Rupeezone's retail experience at various touch points including orientation centres and kiosks will provide a seamless experience to customers seldom seen at such kind of outlets of various other service providers.