Friday, April 9, 2010

DFC designs Marc Ecko

Spencer's retail the flagship company of RPG group has signed its third licensing pact with US fashion and lifestyle company Marc Ecko. According to the company sources Spencer's which has a market value of Rs 1000-crore will be coming up with standalone Marc Ecko stores by early next year to avail the Indian consumers Marc Ecko brands. Marc Ecko enterprises which sells its brands through more than 5000 departmental and speciality stores in US, has excess turn over of $1.5billion. The leading brands of Marc Ecko enterprises are targeting different stages and spirits of human life. The ‘ecko unltd.’ is mainly for young males whereas ‘Marc Ecko Cut & Sew’ is a menswear line. The ‘Zoo York’ brand is a action sports spirited line of clothing and accessories and mid-tier sportswear brand is‘Avirex.


DFC has designed the Store Concept for Mark Ecko in India. The Retail design revolves around the youth and hip hop culture encompassing all those ingredients which today's youth aspires for. The environment provided by the stores would be fresh, authentic, contemporary and timeless. Designs evolved are conceptualized on International urbane 'street' culture with fast urban life. The store gives emphasis on women and Men-both genders, with an International experience for Youth customers without any intimidation.