Tuesday, December 14, 2010

DFC_FRDC creates 'Via' travel store experience

Flight Raja's Via brand is India's largest travel network. DFC, FRDC was engaged by Via to strategize and create experience for their outlets. Most of similar travel counters and outlets are run in a very undesired and cluttered manner. These outlets are very small in size and come with lot of restrictions. DFC's team researched thoroughly customer's and franchisee's requirements and came out with an experience driven by Design and Psycho of customer and franchisee. Providing an attractive yet convenient experience, the prototype outlets were implemented at 4 locations in North, South and Eastern regions.

Monday, December 13, 2010

DFC, Design For Change designs and creates 'Rupeezone' retail experience


TSM a well known company from TS Mahalingam group in Chennai, recently launched India's one of the kind Financial Intermediary service under brand name 'Rupeezone'. Creating new brand identity and retail experience for this service, DFC's team worked closely with MXV- a business consulting firm and Mr. Mahalingam, Directora and partner at TSM. Rupeezone's retail experience at various touch points including orientation centres and kiosks will provide a seamless experience to customers seldom seen at such kind of outlets of various other service providers.

Monday, November 29, 2010

DFC (FRDC) gears for creating store concept and experience for 'Crusoe' world-innerwear stores

JTCL(Jagnannath Textile Limited), a coimbatore based and reputed yarn manufacturing company has appointed DFC (Design For Change), FRDC, for creating retail experience for their men innerwear brand 'Crusoe'. DFC 's team would create an experiential design and journey for their retail outlets.

Says Sanjay Agarwal, director FRDC, 'Crusoe' is an interesting innerwear brand breaking typical Indian stereotype and it would be fun and excitement working and creating an experience which can project and enhance the brand experience inside the store.It will definately question the 'normal' retail stores presented currently by other Indian and International brands in this category.

Monday, November 1, 2010

India's Greenest , World's first



India's greenest and World's first speciality retail LEED Platinum (under certfification)-Tashi, retail store was launched by Tata International in mumbai and delhi. Designed by team from JGA, detroit and FRDC Bangalore, the store will set benchmarks in India under its category. The store has been programed by FRDC and their associates in a manner to consume 40% less energy. The store design and experience takes customer to new heights and one can really 'fall in love with shoes'. From freshness in air to the rythmic music, every aspect of design is at its best inside and outside. Following LEED guidelines, the store takes care of neighbours and enviornment.

Thursday, October 28, 2010

Thursday, September 23, 2010

DFC signs up with ONIDA



DFC has been engaged by ONIDA, the famous 'Devil' brand for designing their proposed soon to be launched exclusive brand experience stores across country. DFC will provide designing and concept for Retail Image and their new Retail Identity.

ASSOCHAM has designs for India




The Associated Chamber of Commerce and Industry of India (ASSOCHAM) recently hosted 'ASSOCHAM designlink', which was organised by its National Design Committee (NDC) in Mumbai. Leading professionals from the corporate world, including Piramal Group, Godrej, Titan Industries, Future Group and India’s leading institution IIT MUMBAI, disbursed information and discussed the importance of design for businesses. Also present was Sumeet Nair of the Indian Design Council.

The objective of the NDC is to create an interface between designers and the industry, and to ultimately help educate businesses on the entire concept of design being indispensable for business growth.

Dr Swati Piramal, President, Assocham, opened the session with an incisive speech on the need and urgency to take a 360 degree approach towards design. This she said should be done by promoting design education, incentivising creative design, and emphasising and investing in design partnerships. She also said, “Indian industry has grown by leaps and bounds, we are also among the world’s fastest growing economies, yet we have not produced a ‘new product’ which has a global demand.”

Whilst Shanoo Bhatia, Founder Director, Eureka Moment, burst certain myths about design, Sumeet Nair of Indian Design Council emphasised the fact that “good design is like a good proverb, which has longevity and can always be put to effective use.” Zoeb Kanorwalla, Design Director, Piramal Glass, illustrated how incorporating design in each aspect of business has helped the company maintain a healthy CAGR of 24 percent.

Also illustrating a similar point from a different industry was Revathi Kant, Design Head, Titan Industries Ltd. She brought out how the design centric aspect of the Titan Raga project made the brand grow at 30 percent year-on-year by simply creating consumer excitement with the help of design.

Nisa Godrej shared how Godrej had been re-designing the brand – from logo to the corporate office to refrigerators, to send out a strong message of freshness and to connect with a more youthful India.

Thursday, August 12, 2010

Dia Mirza unveils world famous Rhino brand Ecko Unlimited store in Delhi


Spencers Retail launched their Ecko Unlimited brand store in Promenade Delhi. Licensed from Marc Ecko, and designed by DFC, FRDC Bangalore, Dia Mirza unveiled the world famous Rhino brand store in Delhi yesterday.
New Delhi, Delhi, August 12, 2010 /India PRwire/ -- 'Its Cool, Vibrant and Happening!!', is how Dia feels about the Rhino brand Ecko Unlimited store. Asked by Sanjay Agarwal, director and founder at FRDC (future research design company), Bangalore, Dia says, the store environment is really "awesome and breathtaking". DFC(Design for Change), a unit of FRDC, conceptualized and designed the Retail experience for Spencers Retail. Ecko Unlimited and Ecko Red are brands from Marc Ecko, a young designer based in USA. Spencers Retail has brought the brands in India. The retail experience has been designed in India by FRDC's team and this may be the first time that an Indian retail design company has conceptualized and designed the retail store for International brand.
Sanjay says that -'It gives feeling of proudness that our Indian design team has given the concept and shape to Ecko Unlimited retail store, and the same has been well appreciated and recognized by Ecko USA team and Spencers Apparel Head, Mr. Anurag Rajpal'.
The store features experience at its best with Charcoal led interior, DJ station, Graffiti walls, Catwalk inspired customer walkway, Display as 'Graphical walls', Walking Shoe wall and some other unique features in the store environment. The merchandise and store appeals to trendy and fashionable youth and captures them without any intimidation.



Bookmark and Share

Tuesday, July 27, 2010

Co creation meet with JGA for Tata International

This week till 30th July'2010, Mr. Gordon Eason, Senior Creative Director, from JGA, Detroit USA is in FRDC studio, Bangalore for co creation meet with FRDC team. This interactive workshop is organized to help plan Tata retail stores to shape up faster without loosing out on design intent.








Bookmark and Share

Saturday, July 17, 2010

We will miss you Anusha-team DFC & FRDC

Anusha Babel, Interior Designer, working with us since early 2008, left us today to do Masters in Design from CEPT, Ahmedabad. We wish her all the best!! and hope that she will re join us after completion of the course.

We will miss you Anusha'-team DFC, FRDC.


Bookmark and Share

Power of Design


FRDC salutes and congratulates Mr. D Udaya Kumar on his significant contribution as a 'designer' to make each countryman proud. This is 'power of design' which can instill a proudness factor amongst each Indian on seeing this new symbol of our currency. We always believe that Design has this power of 'oneness' and 'belonging' which cannot be bought by money alone. Today the same has been proven once again


Bookmark and Share

Inside Apple's Amazing Store In China

Apple opened it second retail store in China's wealthiest city, Shanghai, this Saturday.
As is tradition for Apple opening a new store, hundreds of people lined up to be the first to plow through the doors.
This is just the start of Apple's big China push. The Wall Street Journal reports Apple plans on opening 25 stores in China by year end.
Apple should be encouraged by the response this store received.
The Journal says one person flew almost 1,000 miles to be among the first people to enter the store. He stood in line for five days and was holding a homemade poster for Steve Jobs.
He wasn't alone in line. The night before the store opened, 150 people were waiting outside.




Bookmark and Share

Monday, July 12, 2010

ADDICT gets addicted to DFC


DFC signed with ADDICT juice bars, f&b outlet serving healthy juices and smoothies, to reinvent and redesign their brand and retail experience. DFC team will plan and design total retail identity and experience for the brand to help them catch up with leading International juice concept stores in India.


Bookmark and Share

Tata International Retail




Tata International, International business gateway of the Tata Group, is all set to launch Green Retailing stores across India. Designed on LEED (Leadership in Energy and Environmental Design) certification of USGBC, the stores will set benchmark on Green Design for retailing in India.

Designed by JGA, a Detroit-based retail design firm along with FRDC (Future Research Design Company), Bangalore, the stores will consume 40 per cent less energy and will generate 15-20 per cent power from Solar energy.

All materials used in the store are made of high content of Recyclable material and everything will be procured from within 500 km of radius of the store. Waste generated during the construction shall be either reused in the store or shall be supplied to recycle dealers. All process and fabrication work of the store will be monitored by green team constituted by the architects and associate team from FRDC Bangalore and Delhi.

The external signages shall also adhere to green norms and all materials used will be eco friendly and non-poisonous. Architects and Tata team is targeting LEED Gold or Platinum certification for the stores.

IndiaRetailing Bureau


Bookmark and Share

Neerus opens another landmark in Hyderabad



Neerus, an iconic name in Women Indian fashion opens yet another landmark and this time 18000 sft in Hyderabad. Designed and planned by DFC, FRDC the store has provided Neerus the destination it was looking for. After opening in Mantri Mall, Bangalore two months back, also designed by DFC, Hyderabad store has created a buzz in the city. Five floors of store and an awesome height of 65 feet and width of 45 feet, sets Neerus apart.

The stores are energy efficient and use latest CDMT technology in lights to provide maximum illumination per watt. Understanding ethnic Indian wears, where Light plays an important role DFC designers planned it efficiently.

FRDC designs Green Interaction Centre for ITC (personal care division)

FRDC is involved in planning and designing Consumer Interaction Centre for ITC Ltd in Bangalore. 10000 sft of Interior space is planned within an existing shed in ITC park in Bangalore. The project will be LEED certified by USGBC under CI. The centre will serve as an internal facility for personal care division of ITC. The concept is based on Green, Sustainable, Nature, Harmony and Personal/Intimate spaces. Using all sustainable materials and Eco friendly technology, the facility would create a landmark when completed in July'2010.

Friday, April 9, 2010

DFC designs Marc Ecko

Spencer's retail the flagship company of RPG group has signed its third licensing pact with US fashion and lifestyle company Marc Ecko. According to the company sources Spencer's which has a market value of Rs 1000-crore will be coming up with standalone Marc Ecko stores by early next year to avail the Indian consumers Marc Ecko brands. Marc Ecko enterprises which sells its brands through more than 5000 departmental and speciality stores in US, has excess turn over of $1.5billion. The leading brands of Marc Ecko enterprises are targeting different stages and spirits of human life. The ‘ecko unltd.’ is mainly for young males whereas ‘Marc Ecko Cut & Sew’ is a menswear line. The ‘Zoo York’ brand is a action sports spirited line of clothing and accessories and mid-tier sportswear brand is‘Avirex.


DFC has designed the Store Concept for Mark Ecko in India. The Retail design revolves around the youth and hip hop culture encompassing all those ingredients which today's youth aspires for. The environment provided by the stores would be fresh, authentic, contemporary and timeless. Designs evolved are conceptualized on International urbane 'street' culture with fast urban life. The store gives emphasis on women and Men-both genders, with an International experience for Youth customers without any intimidation.

Saturday, January 30, 2010

Consumer goods retailer Viveks can give a lesson or two to biggies

The Economic Times


Till 1995, Viveks continued with just three outlets. The rest sprung up in the last decade and a half. Continuing to operate at a time whengreen shoots are beginning to appear once again in the retail segment, one would assume this is the right time for Viveks to take the national plunge. But the grand old man of electronics retailing thinks otherwise. “We want to entrench the south first. We can have 400 stores in the south alone. The potential is vast,” says Mr Setty, adding that he has no plans of going national in the next two years. The reason: “You can either spread yourself very thin by putting all your resources across the country or you can take one market at a time and pool all your resources there. You cannot fight too many battles simultaneously. If you take on each market one by one, you can win all of them.”
Competition was another thing altogether. In the early nineties, manufacturers would insist on routing all installation and service requests directly to the company. But over time, Viveks has managed to create a trained sales and service workforce. So much so, that the brand is now a one-stop solution for customers needing sales and after-sales services. In tune with changing trends, it remodelled its stores to suit the needs of clients used to the shopping ambience and comfort of modern retail formats. There is also the sentiment factor at work, with Mr Setty claiming to service fourth-generation customers in many cases.
“Brand equity and loyalty initiatives too have helped us retain buyers in a market cluttered with multi-brand outlets,” he says.
Tata Group’s electronic retail chain Croma’s CEO Ajit Joshi says local players have to adapt to changing market dynamics to survive. However, he concedes that regional differences have prompted national chains to learn from local players. “We study local players wherever we go. We did this in Delhi, Gujarat and also in the south, especially Hyderabad. At the end of the day, they are competitors and competition is always good,” says Mr Joshi.
While Mr Setty claims competition doesn’t bother him, things have changed dramatically. PE players have been knocking at his doors and Viveks honcho’s admits, “There isn’t one retailer in the country who hasn’t discussed a potential...” But this player has a clear strategy. “This isn’t the right time to look for private equity. Most retailers who’re entering the business are losing money and shutting shop. Certainly, one needs money since retail is a capital-intensive business. We will consider the option 100% at the right time,” says Setty.
Is there any room for more new entrants into the already choked retail chain industry India?

Till 1995, Viveks continued with just three outlets. The rest sprung up in the last decade and a half. Continuing to operate at a time whengreen shoots are beginning to appear once again in the retail segment, one would assume this is the right time for Viveks to take the national plunge. But the grand old man of electronics retailing thinks otherwise. “We want to entrench the south first. We can have 400 stores in the south alone. The potential is vast,” says Mr Setty, adding that he has no plans of going national in the next two years. The reason: “You can either spread yourself very thin by putting all your resources across the country or you can take one market at a time and pool all your resources there. You cannot fight too many battles simultaneously. If you take on each market one by one, you can win all of them.”
Competition was another thing altogether. In the early nineties, manufacturers would insist on routing all installation and service requests directly to the company. But over time, Viveks has managed to create a trained sales and service workforce. So much so, that the brand is now a one-stop solution for customers needing sales and after-sales services. In tune with changing trends, it remodelled its stores to suit the needs of clients used to the shopping ambience and comfort of modern retail formats. There is also the sentiment factor at work, with Mr Setty claiming to service fourth-generation customers in many cases.
“Brand equity and loyalty initiatives too have helped us retain buyers in a market cluttered with multi-brand outlets,” he says.
Tata Group’s electronic retail chain Croma’s CEO Ajit Joshi says local players have to adapt to changing market dynamics to survive. However, he concedes that regional differences have prompted national chains to learn from local players. “We study local players wherever we go. We did this in Delhi, Gujarat and also in the south, especially Hyderabad. At the end of the day, they are competitors and competition is always good,” says Mr Joshi.
While Mr Setty claims competition doesn’t bother him, things have changed dramatically. PE players have been knocking at his doors and Viveks honcho’s admits, “There isn’t one retailer in the country who hasn’t discussed a potential...” But this player has a clear strategy. “This isn’t the right time to look for private equity. Most retailers who’re entering the business are losing money and shutting shop. Certainly, one needs money since retail is a capital-intensive business. We will consider the option 100% at the right time,” says Setty.