Friday, September 4, 2009

Envy is now open'- Envy's first flagship store, opened last month in Saket - DLF Mall, Delhi


'Envy is now open'- Envy's first flagship store, opened last month in Saket - DLF Mall, Delhi. Its a womenswear 'fashion' store. DFC's team conceptualised and designed graphics, signage, brand communication, store concept, fixtures, lighting, and interiors. Playful yet mature forms, use of brand colour as an accent and yet clean and meaningful elements have given this store of 1000 sft, a differentiated look amongst 'corporate' and 'mundane' stores in Indian Malls. The store lets women envjoy their shopping and makes them engage with merchandise and all that is vanity and good looking elements for women.